I'M
Alexandra.
CHANGE AGENT | USER-CENTERED DESIGNER | EDUCATOR
01 SKILLS
USER RESEARCH
CONTENT STRATEGY
VISUAL DESIGN
ANALYTICS
USABILITY TESTING
02 PORTFOLIO
UX learning exercise exploring the initial phases of research and prototyping
UX design presentation at Segue Institute for Learning in Central Falls, RI
03 Experience
MARCH 2016 - JUNE 2018
WEB TECHNOLOGIST
FM Global | Johnston, RI
Contributed to the rebuild of AFM’s public website, affiliatedfm.com, focusing on optimized viewing on a wide range of devices, showcasing AFM’s engineering expertise, and highlighting AFM’s coverage differentiators.
Supported interactive marketing strategies for website and project rollouts, as well as the day-to-day content maintenance of FM Global’s public websites, employee intranet, and third-party portals.
Worked cross-functionally with Subject Matter Experts and Content Managers to ensure message consistency, and effective utilization of FM Global web properties and marketing applications.
Assisted with user interviews and client workshops, and helped summarize process improvement and product development recommendations.
JANUARY 2013 - SEPTEMBER 2014
WEB & GRAPHIC DESIGNER
InsureMyTrip | Warwick, RI
Provided front-end development and design support on a cross-functional Agile team to rebuild InsureMyTrip.com, a high-demand e-Commerce travel insurance website, using Bootstrap toolkits. The new site focused on mobile accessibility, fluid content management, A/B testing, and multi-server branching and development.
Worked with the design and marketing teams to implement and continue the development of the InsureMytrip brand redesign through new banner ads, a tradeshow booth and other tradeshow materials, as well as across all social media platforms.
Designed and developed user-friendly interfaces for various e-mail campaigns.
JUNE 2018 - PRESENT
UX DESIGNER
FM Global | Johnston, RI
Worked on a cross-functional Agile team Facilitated MVP and Visioning workshops with internal users in Marketing, Underwriting, Engineering, and Sales.
Designed journey maps including several personas to highlight users’ pain points in a reporting process that spans across several roles and teams.
Conducted user research with employees on an internal toolkit that contains critical content for account managers, engineers, underwriters, and cyber security experts. Research findings were then reported back to the project stakeholders and the recommendations led to a website redesign. The new website’s information architecture was heavily influenced by employee feedback, and resulted in a more intuitive navigation.
Assisted with the user research phase on a project to improve internal reporting software, and helped facilitate user testing sessions with subject matter experts and project stakeholders.
OCTOBER 2014 - MARCH 2016
CONTENT STRATEGIST
Embolden | Pawtucket, RI
Created custom analytics reports for clients summarizing Google Analytics key performance data, and provided visual heatmaps displaying highest areas of click activity and most popular scroll-depth on pre-determined webpages and webpage elements.
Integrated client content onto custom designed, responsive websites using Content Management System (CMS) technology.
Conducted pre-launch testing of client sites across multiple devices/browsers, and provided quality assurance feedback to the various development teams.
JUNE 2012 - JANUARY 2013
DIGITAL MARKETING MANAGER
JANUARY 2013 - SEPTEMBER 2014
DESIGN CONSULTANT
Ross-Simons | Cranston, RI
Managed website creative and SEO for ross-simons.com, a multimillion dollar jewelry retail e-commerce website using the Adobe Creative Suite and other computer software.
Built custom email templates using HTML/CSS, and conducted the testing, editing and revisions for content-driven campaigns.
Promoted SEO and conversion rate best practices sitewide.
RI Small Business Development Center | Warwick, RI
Worked as a student assistant in the Business Resource Center providing local small businesses with design, marketing, and social media services.
Created collateral that promoted products and services of local businesses through print, web and social media.
Operated local conferences such as the Rhode Island Economic Summit as well as represented the organization at various career fairs and social media workshops.
JUNE 2012 - JANUARY 2013
GRAPHICS COORDINATOR
Johnson & Wales University | Providence, RI
Designed posters, flyers, tickets and tshirts for various campus events ranging from weekly movienights and monthly bingo, to major performances including John Brown's Body and Snoop Dogg.
CONTACT
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